Transport Malta Branding

Branding Project for the Transport Malta Authority, Malta.

Transport Malta
Branding Creation and Implementation
To unite the ADT, Civil Aviation and Malta Maritime Authorities under one umbrella was already a difficult task for Government. We came in to collect them under one name and identity. The brand created did not resort to familiar clich├ęs - such as limiting the colours to a national 'red' but instead opted for a bold and distinctive orange, retaining neutrality throughout the previous authorities. The font was chosen to be clear, legible and adaptable to a serious commercial or corporate face, yet remaining approachable to the general public. Overall, the identity was kept as simple as possible - to be adaptable easily for the vast and myriad applications that each department and authority may require, be it vehicle livery to pay cheques or even certification and application forms.

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